Forget B2B, This is Motorsport to Business®

We apply proven strategies from elite motorsport to business — delivering high-performance training, team development, and expert speakers to help organisations lead better, work smarter, and achieve more.

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Learning & Development Courses

Leadership and teamwork training built with lessons from elite motorsport. Designed to improve how teams think and work.

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Team Building Experiences

Hands-on motorsport-inspired challenges that build trust, communication and problem solving across your whole team.

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Motorsport Speakers

Book world-class motorsport speakers to inspire your team or bring insight to your next event or workshop.

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Partner Network & Events

We team up with expert partners and deliver standout business experiences at major events like Goodwood.

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Motorsport To Business® Knowledge Hub

Get exclusive insights, case studies and coaching from elite motorsport professionals .

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About Us

We Take the Principles That Drive Success in Motorsport and Apply Them to Business.

At Ignition Human Performance®, we don’t just borrow ideas from motorsport. We live and work within it. Founded in 2017, we’ve built a trusted network of world-class professionals from the pit lane to the podium — engineers, team leaders, performance coaches, and champions — all dedicated to sharing what makes elite teams win.

We take those same principles and apply them to business. From leadership training to hands-on team building, expert speakers to deep-dive insights, everything we do is powered by real experience inside the world’s most demanding performance environments.

Whether you're leading a growing business or shaping a corporate culture, we bring the clarity, speed and precision of motorsport to help your people think sharper, work better and go further.

Testimonials

"Thank you for the organisation and training you put into a memorable day at Red Bull Racing. We have received many positive comments from members of the sales force commenting what an incredible day it was."

John Boseley - Founder & Managing Director, Jewelultra Diamondbrite

"Nick and his team facilitated a team building event for our conference which we held at Red Bull Racing MK7, that tested our crafting and communication skills. Ultimately, however, it was tons of fun, and it really helped energise the group, and was a big contributing factor to the overall success of the day."

Joe Morris - Real Estate Business Development Consultant, Gowling WLG

“We were pleased to welcome Mark Blundell to our Annual Customer Conference, which we hosted at Red Bull Racing. The in-conversation style chat to our sales team and customers was both enlightening and at times, very humorous. Mark has had an amazing career as a racing driver and successful businessman. This was a very well planned and coordinated addition to our event, organised by Ignition.”

Neil Hitching – Marketing Country Manager, Northern Europe, Carrier Commercial HVAC

“As closing speaker of our seminar, we were glad to welcome Bernie Collins to speak to our Leadership and Sales teams. The team found the content highly relatable and thoroughly enjoyed the conversation with Bernie at the end of the session. An inspiring talk by an amazing lady, with very professional cooperation from Ignition. Both highly recommended.”

Menno Schönlank – VP Aftermarket Europe, Valeo

“The work done by Ignition has far exceeded our initial expectations and has brought about some fundamental cultural changes within the business. We envisage this will make us not only a more attractive place to work – but it will create a more resilient business structure for the foreseeable future.”

CEO – People Strategy Client

"You have been a trusted sounding board over the past few months. Your encouragement was what I needed to build my confidence during these very challenging and uncertain times."

HR Director, EMEA – Technology

Bring the World of Motorsport into Your Workplace

We deliver high-impact training, team development, consultancy and insights that help organisations perform under pressure and win. Ready to apply race-winning thinking to your team?

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Our Motorsport Speaker Network

Real Stories. Real Lessons. Real Results.

Bring the insight and energy of elite motorsport to your next event. Our network includes professionals from Formula 1, Le Mans, IndyCar and more — from world champions to race engineers and even "the Stig." Whether it's a keynote, workshop or after-dinner talk, they’ll share real-world lessons in leadership, teamwork, performance and resilience that drive real business impact.

Mark Blundell

February 9, 2024

•

12 min read

@ignitionperform

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Read the latest news from Ignition Human Performance

Stay updated with insights, events and stories from the team bringing elite motorsport performance to business.

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November 26, 2024

New Motorsport Speaker Ludovic Peze

November 5, 2024

Extreme E Champion Molly Taylor joins Motorsport Speakers Roster

June 24, 2024

Learning & Development Courses

Team Building Experiences

Motorsport Speakers

Partner Network & Events

Motorsport To Business® Knowledge Hub

Testimonials

Bring the World of Motorsport into Your Workplace

Real Stories. Real Lessons. Real Results.

Elite Motorsport Insights. On Demand.

Watch On Sunday, Learn on Monday - What we learnt from F1 at Baku

Watch on Sunday, Learn on Monday - What can we learn from the 24 hours of Le Mans?

Watch On Sunday, Learn on Monday - What we learnt from BTCC at Donington Park this weekend

Unlocking Performance with Race Strategist & Sky Sports pundit Bernie Collins

Unlocking Performance with Race Engineer Julien Simon-Chautemps

Unlocking Performance with Performance Coach Mark Arnall

The Rise of Online Betting Companies Sponsoring F1 Teams: Implications for the Future of the Sport

"The Mindset of Champions" Blog Part 2 - What we learnt from our evening with Sir Jackie Stewart OBE and Damon Hill OBE

"The Mindset of Champions" Blog Part 1 - What we learnt from our evening with Sir Jackie Stewart OBE and Damon Hill OBE

Red Bull Racing – How Christian Horner and Adrian Newey built a High-Performance F1 Team

Pioneering Sustainability in Motorsport Questionnaire Launched to the Industry

My story: Raj Kular, Formula Woman Competitor, 2021

My Story Part 2: Raj Kular, Formula Woman Competitor

Motorsport Team Insights: Red Bull Racing

Motorsport Leadership Insights: Toto Wolff

Lewis Hamilton's move to Ferrari: Unraveling the Dynamics of a Motorsport Mega Deal

Lessons from Motorsport - Building a Culture to Win Mercedes F1

How the Best Achieve Continued Success in F1 blog part 1

How Michael Schumacher engaged with his team at Ferrari to unlock their Ultimate Performance

Building a Leadership Culture to Win - Toto Wolff and Mercedes F1

5 Lessons from Elite Motorsport that can unlock a High-Performance Culture in Business

Ignition Book Club: Ross Brawn and Adam Parr - Total Competition

Ignition Book Club: Jenkins, Pasternak and West - Performance at the Limit

Ignition Book Club: Adrian Newey - How to Build a Car

Ignition Book Club: Will Buxton - My Greatest Defeat

Unlocking Performance with Mark Blundell

Read the latest news from Ignition Human Performance

New Motorsport Speaker Ludovic Peze

Extreme E Champion Molly Taylor joins Motorsport Speakers Roster

Ignition launch their new "Motorsport To Business" Partner Programme with THINKINGItBETTER as Title Partner.

Elite Motorsport Insights.  On Demand.