How the Best Achieve Continued Success in F1 blog part 1
As part of HR Strategy Pro's 'Ignition'#OurMotorsportDNA, we will be producing a series of blogs from our research into the Secrets to Sustainable Success in Formula One. Each Wednesday, we will look at the lessons we can learn from top flight Motorsport such as Formula One, WEC and Formula E and how you can put it back into your business regardless of industry. We'll also talk about how we feed this back into our own partnership with British F3 and BRDC Rising Star driver - Louis Foster and his team Double R Racing.
We hope you enjoy it.
Introduction from Ignition co-founder Nick Butcher
It always annoys me when people say “F1 is boring these days” or “isn’t that just driving around in circles?”
Starting out in the Automotive Industry when I was 17 years old, up until the recent launch of HRSP's "Ignition" brand (which has seen us work with ex F1 Driver Mark Blundell's Global Driver Agency MB Partners and F3 and BRDC Rising Star Louis Foster) - I’ve been fortunate to get an understanding of what goes on behind that “boring” race and know it is genuinely anything but!
In fact, most years the car that wins the opening Grand Prix would be the slowest car in the final race if it didn’t develop. Also look at the speed now of Pitstops which can sit at under 2 seconds to get 4 tyres changed and back out again.
However, in a world where 0.001 seconds makes all the difference, what examples really stand out that we can learn from and input into our own businesses?
How the Best Achieve Continued Success in F1 blog part 1
As part of HR Strategy Pro's 'Ignition'#OurMotorsportDNA, we will be producing a series of blogs from our research into the Secrets to Sustainable Success in Formula One. Each Wednesday, we will look at the lessons we can learn from top flight Motorsport such as Formula One, WEC and Formula E and how you can put it back into your business regardless of industry. We'll also talk about how we feed this back into our own partnership with British F3 and BRDC Rising Star driver - Louis Foster and his team Double R Racing.
We hope you enjoy it.
Introduction from Ignition co-founder Nick Butcher
It always annoys me when people say “F1 is boring these days” or “isn’t that just driving around in circles?”
Starting out in the Automotive Industry when I was 17 years old, up until the recent launch of HRSP's "Ignition" brand (which has seen us work with ex F1 Driver Mark Blundell's Global Driver Agency MB Partners and F3 and BRDC Rising Star Louis Foster) - I’ve been fortunate to get an understanding of what goes on behind that “boring” race and know it is genuinely anything but!
In fact, most years the car that wins the opening Grand Prix would be the slowest car in the final race if it didn’t develop. Also look at the speed now of Pitstops which can sit at under 2 seconds to get 4 tyres changed and back out again.
However, in a world where 0.001 seconds makes all the difference, what examples really stand out that we can learn from and input into our own businesses?
Famous Partnerships vs Sustainable Partnerships
Each era has had its own success stories with its own famous partnerships such as Jim Clark and Lotus in the 1960s, Niki Lauda and Ferrari in the 70s, Prost and McLaren in the 80s, Hill and Williams in the 90s and Alonso and Renault in the 2000s.
However, even though hugely famous partnerships they only really achieved success over a short period of time, in most cases 1-2 World Championship titles.
To truly learn about sustainable success in Formula 1 you ironically have to look at the perceived “boring” and “oh they win every race, its so easy for them” eras – as it is anything but easy!
The particular eras I’m talking about are Ferrari from 2000-2004, Red Bull Racing from 2010-2013 and most recently Mercedes AMG F1, who have dominated the sport since 2014 have won around 75% of all races and all of the world championships. This year in fact, up until a few races ago looked even stronger as they made their best start of the season ever.
Ignition co-founder Nick Butcher with British F3 Driver Louis Foster
So how do these teams stay at the top, when most after a few years get complacent (even arrogant, some might say!) and fall away to the next successful partnership to come around?
At HRSP Ignition , we are always researching into what areas have made these teams successful and you may have seen us present on these topics at the event series we run with GROW: In London and Ryman Business“Recruit. Retain. Grow” at the Institute of Directors and Mercedes-Benz World.
Over the next few weeks I will be committing my findings to paper and into a series of blogs focusing on a different area of what made Ferrari, Red Bull Racing and Mercedes so successful in their respective eras.
These will be as follows (if the line is red it means you can click to view - if its not then make sure you come back as we release a new part each week!):
As I mentioned earlier, we are also very proud to be partnered with young up and coming talent - F4 Driver and BRDC Rising Star Louis Foster, which also sees us work with his team Double R Racing. Later on in the series we will talk more about how we are learning from the top flight of motorsport when it comes to #UnlockingPeoplePerformance and feeding it into the lower Formula.
I hope you enjoy these blogs and I'd love to hear your feedback and comments.
It was a unique weekend in Azerbaijan, as we saw a brand-new weekend format. On-track Red Bull Racing's Sergio Perez won ahead of his teammate and championship rival Max Verstappen. Ignition Human Performance's Nick Butcher reflects on the three things we can learn from the action we saw and put into our own business or personal performance.
As the dust settles on what was a fantastic 100th Anniversary of the famous 24 Hours of Le Mans, with a victory for car 51 the Ferrari AFCourse, with drivers James Colado, Alessandro Pier Guidi and Antonio Giovinazzi - what exactly can we learn from one of the most prestigious endurance races in the world and use to unlock your own personal or business performance?
As the dust settles on a wet and wild weekend at Donington Park for what was the first round of the 2023 BTCC Championship, Ignition Human Performance's Nick Butcher reflects on the three things we can learn from the action we saw on-track and put into our own business or personal performance.
Fresh from working for Sky Sports F1 in Azerbaijan this weekend, Ignition's Nick Butcher caught up with former Race Strategist & now TV pundit Bernie Collins, to discuss her career and how she has translated the lessons she learnt from the pitwall into business performance and her new career.
Ignition Human Performance is pleased to announce that another fantastic member of the grid joining its Motorsport Speakers roster, Julien Simon-Chautemps, who was most recently Kimi Räikkönen’s last Formula One Race Engineer.
In recent years, the Formula 1 landscape has witnessed a notable shift in sponsorship trends, with an increasing number of online betting & gambling companies entering the scene. This growing presence of online bookmakers as sponsors for F1 teams has sparked discussions about the implications for the sport's image, financial dynamics, and the potential influence on its global fan base.
Back in February 2021, I was fortunate enough to sit down with two Formula One World Champions, Sir Jackie Stewart OBE and Damon Hill OBE, to help raise money for their respective charities, Race Against Dementia and halow project.
Back in February 2021, I was fortunate enough to sit down with two Formula One World Champions, Sir Jackie Stewart OBE and Damon Hill OBE, to help raise money for their respective charities, Race Against Dementia and halow project.
In 2004 the Red Bull Drinks Company purchased the Jaguar Racing Team for $1. The Jaguar team, who were owned at the time by the Ford Motor Company, had been in Formula 1 since 2000 after Ford purchased 3 time Formula 1 champion Sir Jackie Stewart’s Stewart Grand Prix team.
Ignition Human Performance (IHP) and Niesslein Sustainability Partners (NSP), are pleased to announce they have teamed up to launch a pioneering questionnaire looking at the current state of Sustainability in Motorsport and its associated industries.
Over the next few months Ignition Human Performance will be following the progress of Raj Kular, who is applying to compete in the new Formula Woman series, which if she wins, will be awarded a drive in a two car Formula Woman entered McLaren GT4 race cars in the 2022 GT Cup championship.
You may remember back in November we shared the story of Raj Kular, who was competing in Formula Woman, with a seat in a McLaren GT4 in the British GT Cup for the winner!
Well the good news is that from 850 applicants she is now down to the final 75 drivers.
As part of our ethos "Watch on Sunday, Learning on Monday" here at Ignition Human Performance, we are always looking for ways to take the lessons you will see this weekend at the race track and look at how they can be translated into unlocking business or personal performance.
As part of our ethos "Watch on Sunday, Learning on Monday" here at Ignition Human Performance, we are always looking for ways to take the lessons you will see this weekend at the race track and look at how they can be translated into unlocking business or personal performance.
In the realm of Formula 1, where speed, precision, and strategy collide, Lewis Hamilton's decision to join the Ferrari team from 2025 onwards has sent shockwaves through the motorsport community.
In 2010, Mercedes-Benz made its return to Formula One as a Constructor for the first time since 1955 taking over the Brawn GP team. The German car manufacturer had been back in the sport involved as a engine provider, first with Sauber in 1993 and then as a 40% shareholder of McLaren from 1995.
Back in 1993 Ferrari were in the middle of a season which would bring them no wins. They also hadn't won a championship since 1979 so in a change of management they brought in Jean Todt, the Frenchman who had over seen a huge amount of success in sports cars and rallying with Peugeot throughout the 80s and early 90s.
In 2010, Mercedes-Benz made its return to Formula One as a Constructor for the first time since 1955 taking over the Brawn GP team. The German car manufacturer had been back in the sport involved as a engine provider, first with Sauber in 1993 and then as a 40% shareholder of McLaren from 1995.
As we look to bring our teams back together for a successful 2022, Ignition Human Performance Managing Director Nick Butcher looks at 5 short case studies from the world of Formula One, with lessons that can help us unlock a High-Performance Culture, regardless of business industry.
The Ignition Book Club is a weekly review of different books from the bookshelf in the Ignition Human Performance office. These books all have a common cross over, which is a focus on lessons from elite motorsports that can be translated into business performance
The Ignition Book Club is a weekly review of different books from the bookshelf in the Ignition Human Performance office. These books all have a common cross over, which is a focus on lessons from elite motorsports that can be translated into business performance.
The Ignition Book Club is a weekly review of different books from the bookshelf in the Ignition Human Performance office. These books all have a common cross over, which is a focus on lessons from elite motorsports that can be translated into business performance.
The Ignition Book Club is a weekly review of different books from the bookshelf in the Ignition Human Performance office. These books all have a common cross over, which is a focus on lessons from elite motorsports that can be translated into business performance.
With the announcement this week that Motorsport To Business® powered by Ignition Human Performance, would be rejoining MBP's Official Partner Network (having worked as a team partner to their BTCC team MB Motorsport the last two seasons), our Managing Director Nick Butcher met up with their CEO, former F1 Driver Mark Blundell, to reflect on the lessons he has learnt from a career in motorsport and business.
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