As part of our ethos "Watch on Sunday, Learning on Monday" here at Ignition Human Performance, we are always looking for ways to take the lessons you will see this weekend at the race track and look at how they can be translated into unlocking business or personal performance.
As part of this we will look at the different Teams within Motorsport and throughout the season take a snapshot from our research and what we see like everyone else whilst watching a race, to give you a collective overview and opinion into what goes in to making a High-Performance team.
By doing this we hope that can then take these lessons and translate them into your own team or business. When reading this remember that not all one style from a certain team will work for you or indeed the situation you are in, but as you read different overviews within this series you can build out your own style and profile using key areas from all of them.
Below is just an overview and indeed our own opinion and is in no way endorsed by the team they are associated with. If you'd like an in-depth look at how the lessons from motorsport can unlock business or personal performance, via our Learning and Developent courses, based on our research and findings, along with insights from out network of professionals from within elite motorsport - please do get in contact with us.
As part of our ethos "Watch on Sunday, Learning on Monday" here at Ignition Human Performance, we are always looking for ways to take the lessons you will see this weekend at the race track and look at how they can be translated into unlocking business or personal performance.
As part of this we will look at the different Teams within Motorsport and throughout the season take a snapshot from our research and what we see like everyone else whilst watching a race, to give you a collective overview and opinion into what goes in to making a High-Performance team.
By doing this we hope that can then take these lessons and translate them into your own team or business. When reading this remember that not all one style from a certain team will work for you or indeed the situation you are in, but as you read different overviews within this series you can build out your own style and profile using key areas from all of them.
Below is just an overview and indeed our own opinion and is in no way endorsed by the team they are associated with. If you'd like an in-depth look at how the lessons from motorsport can unlock business or personal performance, via our Learning and Developent courses, based on our research and findings, along with insights from out network of professionals from within elite motorsport - please do get in contact with us.
First up is current Champions and this season's championship leaders - Red Bull Racing:
Red Bull Racing has built a high-performance team in Formula One by focusing on several key factors that have helped them achieve success on the track. Here are a few of the ways in which Red Bull Racing has built their team:
Talent Acquisition & Development:
Red Bull Racing has been able to attract some of the best talent in the sport, both in terms of drivers and technical staff. They have invested heavily in developing their own young talent through their Junior Team program, which has produced drivers like Sebastian Vettel, Daniel Ricciardo and Max Verstappen.
Technical Innovation:
Red Bull Racing has always been at the forefront of technical innovation in Formula One, and has consistently pushed the boundaries of what is possible with their car designs. They have a strong team of engineers and designers who work closely with the drivers to optimize the car's performance.
Team Culture:
Red Bull Racing has built a strong team culture that emphasizes collaboration, innovation, and a willingness to take risks. They have created an environment where drivers and staff feel supported and motivated to perform at their best, and where creativity and new ideas are encouraged.
Attention to Detail:
Red Bull Racing is known for their attention to detail in all aspects of their operations, from car design and development to race strategy and pit stops. They leave no stone unturned in their pursuit of performance, and are always looking for ways to improve.
Strong Leadership:
The team is led by Christian Horner, who has been with the team since its inception and has helped guide it to multiple Constructors' Championships. He is known for his strategic thinking and his ability to motivate and inspire the team.
Overall, Red Bull Racing has built a high-performance team by focusing on attracting and developing top talent, pushing the boundaries of technical innovation, creating a strong team culture, paying attention to detail, and having strong leadership at the top. These factors have helped them achieve success on the track and establish themselves as one of the top teams in Formula One.
Last September we took a group of business leaders to Red Bull Racing's MK7 space at the team's HQ in Milton Keynes (photo: Ben Campbell)
To book your next business event or training day at Red Bull MK7, please contact us
Formula 1 is a spectacle of speed, precision, and cutting-edge technology, a sport where engineering excellence and athletic prowess intersect on the world’s fastest stage. However, with the new Hollywood-backed Formula 1 film starring Brad Pitt and co-produced by Lewis Hamilton, some in the racing world are starting to wonder: Is F1 trading its elite, high-performance image for a more accessible, but oversimplified, Hollywood narrative?
Mark Blundell’s resume reads like a motorsport highlight reel—Formula 1, Le Mans, IndyCar. But his most strategic drive began after hanging up his helmet. Today, the former racing ace is steering MB Partners (MBP), a sports management and commercial agency that fuses the speed and strategy of motorsport with the pragmatism of business.
Speaking to Motorsport to Business, Blundell reveals how the lessons learned in pit lanes and paddocks have powered a decade of business success—and why the same mindset that wins championships can win clients, too.
Formula 1 is famous for speed, innovation, and ruthless competition. But according to Nicole Bearne, its greatest asset might be something more subtle: communication. As former Head of Internal Communications at Mercedes-AMG Petronas F1, Bearne spent over 25 years at the heart of one of sport’s most successful teams, steering messaging through seismic change—from underdog seasons to historic wins, leadership transitions, and even crisis management during economic collapse.
Speaking to Motorsport to Business, Bearne offered a rare behind-the-scenes look at how elite teams manage uncertainty, align under pressure, and keep cultures intact while the world watches.
As the dust settles on another fantastic Le Mans 24 Hours - what exactly can we learn from one of the most prestigious endurance races in the world and use to unlock your own personal or business performance?
Ignition's Nick Butcher caught up with former Race Strategist & now TV pundit Bernie Collins, to discuss her career and how she has translated the lessons she learnt from the pitwall into business performance and her new career.
Julien Simon-Chautemps, was most recently Kimi Räikkönen’s last Formula One Race Engineer.
Julien is a race and performance engineering specialist with over 22 years of experience in Formula 1, Formula 2, Formula 3 and multiple other motorsport series. He has travelled to over 265 F1 Grand Prix, completing 14 seasons in F1 working for teams like Toyota, Caterham, Lotus, Renault and Alfa Romeo Sauber. During this time Julien worked closely with drivers like Marcus Ericsson, Romain Grosjean, Robert Kubica and Jolyon Palmer to name a few. In 2022 Julien has launched JSC7 Engineering ltd, a motorsport consultancy service that provides Julien's extensive expertise to clients wishing to engage specialist race engineering advice.
Mark Arnall is a world-renowned fitness expert with a career in F1 that has spanned 26 years. In that time, he has worked as performance coach for Mika Häkkinen (5 years), David Coulthard, Kimi Räikkönen (20 years) and most recently in 2022 Sebastian Vettel. During his career Mark has Aldo worked with legendary F1 teams McLaren, Ferrari, Lotus, Alfa Romeo and Aston Martin.
In recent years, the Formula 1 landscape has witnessed a notable shift in sponsorship trends, with an increasing number of online betting & gambling companies entering the scene. This growing presence of online bookmakers as sponsors for F1 teams has sparked discussions about the implications for the sport's image, financial dynamics, and the potential influence on its global fan base.
In 2004 the Red Bull Drinks Company purchased the Jaguar Racing Team for $1. The Jaguar team, who were owned at the time by the Ford Motor Company, had been in Formula 1 since 2000 after Ford purchased 3 time Formula 1 champion Sir Jackie Stewart’s Stewart Grand Prix team.
As part of our ethos "Watch on Sunday, Learning on Monday" here at Ignition Human Performance, we are always looking for ways to take the lessons you will see this weekend at the race track and look at how they can be translated into unlocking business or personal performance.
In the realm of Formula 1, where speed, precision, and strategy collide, Lewis Hamilton's decision to join the Ferrari team from 2025 onwards has sent shockwaves through the motorsport community.
In 2010, Mercedes-Benz made its return to Formula One as a Constructor for the first time since 1955 taking over the Brawn GP team. The German car manufacturer had been back in the sport involved as a engine provider, first with Sauber in 1993 and then as a 40% shareholder of McLaren from 1995.
Back in 1993 Ferrari were in the middle of a season which would bring them no wins. They also hadn't won a championship since 1979 so in a change of management they brought in Jean Todt, the Frenchman who had over seen a huge amount of success in sports cars and rallying with Peugeot throughout the 80s and early 90s.
Ignition Human Performance Managing Director Nick Butcher looks at 5 short case studies from the world of Formula One, with lessons that can help us unlock a High-Performance Culture, regardless of business industry.
The Ignition Book Club is a weekly review of different books from the bookshelf in the Ignition Human Performance office. These books all have a common cross over, which is a focus on lessons from elite motorsports that can be translated into business performance
The Ignition Book Club is a weekly review of different books from the bookshelf in the Ignition Human Performance office. These books all have a common cross over, which is a focus on lessons from elite motorsports that can be translated into business performance.
The Ignition Book Club is a weekly review of different books from the bookshelf in the Ignition Human Performance office. These books all have a common cross over, which is a focus on lessons from elite motorsports that can be translated into business performance.
The Ignition Book Club is a weekly review of different books from the bookshelf in the Ignition Human Performance office. These books all have a common cross over, which is a focus on lessons from elite motorsports that can be translated into business performance.
With the announcement this week that Motorsport To Business® powered by Ignition Human Performance, would be rejoining MBP's Official Partner Network (having worked as a team partner to their BTCC team MB Motorsport the last two seasons), our Managing Director Nick Butcher met up with their CEO, former F1 Driver Mark Blundell, to reflect on the lessons he has learnt from a career in motorsport and business.
