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About Us

Bringing Lessons From Elite Motorsport Into Business

We take the proven strategies and mindset of world-class motorsport teams and apply them to the workplace, helping businesses perform under pressure and win.

Our Mission

From Trackside to Boardroom

Our mission is simple: to translate the lessons of elite motorsport into practical tools that help teams lead better, work smarter and deliver results.

Our Team

Leaders in Motorsport-Driven Business Performance

At Motorsport To Business®, our leadership team combines deep expertise in business, people strategy and sustainability with an unrivalled understanding of elite motorsport. We do not just talk about performance — we live it, bringing decades of experience from the track, the boardroom and beyond to every client we work with.

Nick Butcher

Managing Director of Ignition Human Performance

Founder of Ignition Human Performance, with a background in HR, Learning & Development and Change Management.

Starting his career in the Automotive industry for HWM, the oldest Aston Martin Dealership in the world, Nick has never been far away from things that have four wheels and an engine! Throughout his career he has focused on delivering effective People Strategies that unlock a High-Performance Culture within a business, as well as a number of Change Management Projects for both SME and Multinational Businesses.

He has also developed and delivered Leadership & Teamwork Programmes looking to add an “F1 Attitude” for, amongst others, 3x Formula One World Champion Sir Jackie Stewart OBE’s charity Race Against Dementia. The charity funds postgraduate PHD Scientific Dementia Research Fellows at Universities across the world. This project included collaboration with members from the McLaren and Mercedes Formula 1 teams.

A Chartered Member of the CIPD, with a Level 7 Post Graduate Diploma from Kingston University in International HR Management. In 2022, he also joined the Trustee Board of halow project, a charity co-founded by 1996 Formula One World Champion Damon Hill OBE, who work with young adults with learning disabilities - becoming Chairman in 2024.

Nick Butcher

Managing Director of Ignition Human Performance

Founder of Ignition Human Performance, with a background in HR, Learning & Development and Change Management.

Starting his career in the Automotive industry for HWM, the oldest Aston Martin Dealership in the world, Nick has never been far away from things that have four wheels and an engine! Throughout his career he has focused on delivering effective People Strategies that unlock a High-Performance Culture within a business, as well as a number of Change Management Projects for both SME and Multinational Businesses.

He has also developed and delivered Leadership & Teamwork Programmes looking to add an “F1 Attitude” for, amongst others, 3x Formula One World Champion Sir Jackie Stewart OBE’s charity Race Against Dementia. The charity funds postgraduate PHD Scientific Dementia Research Fellows at Universities across the world. This project included collaboration with members from the McLaren and Mercedes Formula 1 teams.

A Chartered Member of the CIPD, with a Level 7 Post Graduate Diploma from Kingston University in International HR Management. In 2022, he also joined the Trustee Board of halow project, a charity co-founded by 1996 Formula One World Champion Damon Hill OBE, who work with young adults with learning disabilities - becoming Chairman in 2024.

Nick Butcher

Managing Director of Ignition Human Performance

Founder of Ignition Human Performance, with a background in HR, Learning & Development and Change Management.

Starting his career in the Automotive industry for HWM, the oldest Aston Martin Dealership in the world, Nick has never been far away from things that have four wheels and an engine! Throughout his career he has focused on delivering effective People Strategies that unlock a High-Performance Culture within a business, as well as a number of Change Management Projects for both SME and Multinational Businesses.

He has also developed and delivered Leadership & Teamwork Programmes looking to add an “F1 Attitude” for, amongst others, 3x Formula One World Champion Sir Jackie Stewart OBE’s charity Race Against Dementia. The charity funds postgraduate PHD Scientific Dementia Research Fellows at Universities across the world. This project included collaboration with members from the McLaren and Mercedes Formula 1 teams.

A Chartered Member of the CIPD, with a Level 7 Post Graduate Diploma from Kingston University in International HR Management. In 2022, he also joined the Trustee Board of halow project, a charity co-founded by 1996 Formula One World Champion Damon Hill OBE, who work with young adults with learning disabilities - becoming Chairman in 2024.

Tristan Niesslein

Focus: Future of Sustainability and Climate Action within Motorsport

Tristan is an ESG/sustainability specialist working in the sport sector, with a particular focus on opportunities in motorsport to deliver innovation and transformation across industries. Tristan’s background in commercial, operational and strategic positions in a variety of sectors has equipped him to apply a broad knowledge to sustainable development in motorsport and beyond.

Tristan is able to identify the areas where ‘elite’ performing organisations require support to transform their operations to reduce their impact, this coupled with almost 20 years of process excellence, people and project management experience, qualifies Tristan to bring sustainability into any organisation, through understanding the entire value chain and its impacts.

Utilising technical knowledge in GHG reduction, life cycle assessment, supply chain management, continuous improvement and partnership creation, the business benefits of sustainable operations are articulated for the best outcomes.

Tristan continues his own academic research and is currently engaged in multiple research projects to support deep sustainability adoption in sports and motorsport, including future fuels, mega-events and organisational culture.

Since his company, Niesslein Sustainability Partners was founded in late 2019, Tristan has engaged with high performing teams and individuals across sport, supporting world-class outcomes, Tristan has also delivered guest speaking appearances at a leading university, supporting business leaders towards sustainability in their operations and to see the commercial benefit in doing so and continues his professional development at Cambridge University.

A sustainability generalist with years of experience and a ‘climate optimist’, Tristan makes the journey to sustainable outcomes such as Net Zero, accessible, achievable and enjoyable, for teams or events of any size.

Tristan Niesslein

Focus: Future of Sustainability and Climate Action within Motorsport

Tristan is an ESG/sustainability specialist working in the sport sector, with a particular focus on opportunities in motorsport to deliver innovation and transformation across industries. Tristan’s background in commercial, operational and strategic positions in a variety of sectors has equipped him to apply a broad knowledge to sustainable development in motorsport and beyond.

Tristan is able to identify the areas where ‘elite’ performing organisations require support to transform their operations to reduce their impact, this coupled with almost 20 years of process excellence, people and project management experience, qualifies Tristan to bring sustainability into any organisation, through understanding the entire value chain and its impacts.

Utilising technical knowledge in GHG reduction, life cycle assessment, supply chain management, continuous improvement and partnership creation, the business benefits of sustainable operations are articulated for the best outcomes.

Tristan continues his own academic research and is currently engaged in multiple research projects to support deep sustainability adoption in sports and motorsport, including future fuels, mega-events and organisational culture.

Since his company, Niesslein Sustainability Partners was founded in late 2019, Tristan has engaged with high performing teams and individuals across sport, supporting world-class outcomes, Tristan has also delivered guest speaking appearances at a leading university, supporting business leaders towards sustainability in their operations and to see the commercial benefit in doing so and continues his professional development at Cambridge University.

A sustainability generalist with years of experience and a ‘climate optimist’, Tristan makes the journey to sustainable outcomes such as Net Zero, accessible, achievable and enjoyable, for teams or events of any size.

Testimonials

"Thank you for the organisation and training you put into a memorable day at Red Bull Racing. We have received many positive comments from members of the sales force commenting what an incredible day it was."
John Boseley - Founder & Managing Director, Jewelultra Diamondbrite
"Nick and his team facilitated a team building event for our conference which we held at Red Bull Racing MK7, that tested our crafting and communication skills. Ultimately, however, it was tons of fun, and it really helped energise the group, and was a big contributing factor to the overall success of the day."
Joe Morris - Real Estate Business Development Consultant, Gowling WLG
“We were pleased to welcome Mark Blundell to our Annual Customer Conference, which we hosted at Red Bull Racing. The in-conversation style chat to our sales team and customers was both enlightening and at times, very humorous. Mark has had an amazing career as a racing driver and successful businessman. This was a very well planned and coordinated addition to our event, organised by Ignition.”
Neil Hitching – Marketing Country Manager, Northern Europe, Carrier Commercial HVAC
“As closing speaker of our seminar, we were glad to welcome Bernie Collins to speak to our Leadership and Sales teams. The team found the content highly relatable and thoroughly enjoyed the conversation with Bernie at the end of the session. An inspiring talk by an amazing lady, with very professional cooperation from Ignition. Both highly recommended.”
Menno Schönlank – VP Aftermarket Europe, Valeo
“The work done by Ignition has far exceeded our initial expectations and has brought about some fundamental cultural changes within the business. We envisage this will make us not only a more attractive place to work – but it will create a more resilient business structure for the foreseeable future.”
CEO – People Strategy Client
"You have been a trusted sounding board over the past few months. Your encouragement was what I needed to build my confidence during these very challenging and uncertain times."
HR Director, EMEA – Technology
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