About Us

Bringing Lessons From Elite Motorsport Into Business

We take the proven strategies and mindset of world-class motorsport teams and apply them to the workplace, helping businesses perform under pressure and win.

Our Mission

From Trackside to Boardroom

Our mission is simple: to translate the lessons of elite motorsport into practical tools that help teams lead better, work smarter and deliver results.

Our Team

Leaders in Motorsport-Driven Business Performance

At Ignition Human Performance, our leadership team combines deep expertise in business, people strategy and sustainability with an unrivalled understanding of elite motorsport. We do not just talk about performance — we live it, bringing decades of experience from the track, the boardroom and beyond to every client we work with.

Nick Butcher
Managing Director of Ignition Human Performance
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Tristan Niesslein
Focus: Future of Sustainability and Climate Action within Motorsport
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Testimonials

"Thank you for the organisation and training you put into a memorable day at Red Bull Racing. We have received many positive comments from members of the sales force commenting what an incredible day it was."
John Boseley - Founder & Managing Director, Jewelultra Diamondbrite
"Nick and his team facilitated a team building event for our conference which we held at Red Bull Racing MK7, that tested our crafting and communication skills. Ultimately, however, it was tons of fun, and it really helped energise the group, and was a big contributing factor to the overall success of the day."
Joe Morris - Real Estate Business Development Consultant, Gowling WLG
“We were pleased to welcome Mark Blundell to our Annual Customer Conference, which we hosted at Red Bull Racing. The in-conversation style chat to our sales team and customers was both enlightening and at times, very humorous. Mark has had an amazing career as a racing driver and successful businessman. This was a very well planned and coordinated addition to our event, organised by Ignition.”
Neil Hitching – Marketing Country Manager, Northern Europe, Carrier Commercial HVAC
“As closing speaker of our seminar, we were glad to welcome Bernie Collins to speak to our Leadership and Sales teams. The team found the content highly relatable and thoroughly enjoyed the conversation with Bernie at the end of the session. An inspiring talk by an amazing lady, with very professional cooperation from Ignition. Both highly recommended.”
Menno Schönlank – VP Aftermarket Europe, Valeo
“The work done by Ignition has far exceeded our initial expectations and has brought about some fundamental cultural changes within the business. We envisage this will make us not only a more attractive place to work – but it will create a more resilient business structure for the foreseeable future.”
CEO – People Strategy Client
"You have been a trusted sounding board over the past few months. Your encouragement was what I needed to build my confidence during these very challenging and uncertain times."
HR Director, EMEA – Technology
Latest News

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