Focus Areas:
Risk Management & Decision Making
Performance & Mindset
Leadership & Team Management
Marketing, Branding & Business
Innovation & Future Trends

Neil Martin

A pioneer in the use of data analytics in Formula 1 motor racing, Neil Martin has spent the last 25 years developing world-class solutions as a member of the senior technical leadership team at McLaren, Red Bull Racing and Ferrari. Today he runs his own company, Random Logic, providing data analytics solutions into top level motor racing and clients from across industry, using deep knowledge gained from operating at the forefront of the data-driven Formula 1 environment.  

Software which was originally designed and developed by Neil, or derived from his applications, is used by over half the Formula 1 grid today.  As a result he is one of the leaders in the field of data analytics and a highly experienced manager of complex motorsport programmes.

As part of the senior management with McLaren Racing, Red Bull Racing and Ferrari, Neil has worked with many World Champions including Mika Häkkinen, Kimi Raikkonen, Fernando Alonso and Sebastien Vettel.

Neil has spoken for a range of businesses eager to gain management and technical insights from the application of data analytics in managing risk, optimising performance and decision making. His keynote presentations have received widespread acclaim from clients in sectors as diverse as banking, financial services and healthcare.

Category: Performance