Focus Areas:
Marketing, Branding & Business

Brian Sims

By applying the American Professional Selling Skills, learnt initially as a Xerox Salesman and as the UK Sales Training Director of the American Corporation, to his passion for motor-racing, Brian built a careers one of the most successful exponents of sponsorship acquisition in F1 and international motorsport. Following a successful professional career racing touring and sports cars, Brian established South Africa’s first ever racing driver school and managed the Kyalami Grand Prix Circuit before moving into F1 as Marketing Director of the Lola F1 Team.

Later, as Head of Motorsport for a international sports agency API, Brian personally secured the multi-million pound sponsorship deals that brought global brands FedEx and Gillette into F1 for the very first time, as sponsors of the Benetton F1 Team.

He went on to become the Benetton F1 Team’s Commercial Director. He has published two highly-acclaimed books on sports sponsorship. His autobiography was published in 2019. As the Founder of the prestigious Motorsport Industry Association (MIA), Brian was presented with an Honorary Doctorate by Birmingham City University in 2018 for services to the motorsport industry.

Category: Performance