Motorsport To Business®
Conference and Events
Forget traditional B2B. This is Motorsport To Business®, or M2B, and it is in a league of its own. Motorsport To Business® is all about offering the complete pitstop for business, created especially for Marketing Directors and Heads of Events who want a corporate package that feels high impact, prestigious and genuinely exciting.
We have grown far beyond niche training and are now a full, all encompassing provider of world class corporate events. Our distinctive approach is powered by Ignition, taking the energy and precision of elite motorsport and turning it into meaningful performance gains for your next corporate event.
At Ignition Human Performance, we believe conferences and events should be so much more than diary fillers. They should spark inspiration, boost energy and leave a lasting impression long after everyone has gone home. That is why our programmes blend the adrenaline of motorsport with tried and tested business practice, resulting in unforgettable development experiences for executives and teams alike. Created with leaders, managers and collaborative groups in mind, our events help people sharpen their skills, build resilience and genuinely transform the way they work together.
Whether you are organising a global conference, shaping a leadership retreat or planning a showcase event for valued clients and partners, we equip your people with the tools and confidence to perform at their very best when the pressure is on. Hosted at some of the most unique training venues in the UK, our events are immersive, memorable and carefully crafted to drive meaningful change.
Start planning your next conference with Ignition today.
Build your event
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A Complete Corporate Event Package
We provide a high octane, fully rounded solution that brings every element of a successful corporate gathering together in one place, giving high budget, blue chip clients a complete package that feels polished, exciting and effortlessly memorable.
Imagine hosting your event at truly elite motorsport venues such as Mercedes Benz World, the Red Bull Technology Campus, Goodwood Motor Circuit or the Silverstone Museum. These iconic locations set the tone from the moment your guests arrive and instantly elevate the entire experience.
To add even more impact, you can bring in motorsport speakers who know exactly what it takes to perform at the highest level. Our network includes professionals from Formula One, Le Mans and IndyCar who speak with real authority on subjects that matter in business, including leadership, teamwork and high performance. Their stories and insights spark genuine inspiration and resonate long after the event is over.
For teams looking to connect and collaborate in a meaningful way, we offer hands on experiences that are as exciting as they are effective. Guests can throw themselves into activities such as the Pit Stop Challenge, get creative with the Car Design and Build Challenge or test their reactions with Race Sims and BATAK. These sessions are brilliant fun while also boosting communication, cohesion and confidence.
Whether you are putting together a medium to large conference, an exclusive showcase for clients or a major flagship event, Motorsport To Business®+ gives you a unique setting and unforgettable experiences that help you hit your business goals with style and substance.
Goodwood Estate & Circuit
Goodwood's rich heritage offers a powerful and prestigious backdrop for your Medium to Large Conferences & Events. As an Elite Motorsport Venue, it encourages reflection on how legacy and values shape success. Engage your delegates with unforgettable experiences like On-track & Off-Road Experiences, Race Sims, and Clay Pigeon Shooting.
Ideal Event Size: Small to Large Meetings and Medium to Large Conferences & Events.
The Motorsport To Business® Edge: Goodwood’s rich motorsport heritage provides a prestigious backdrop for high-level conversations and client showcases.
Venue Activities: Enhance your event with exclusive experiences like On-track & Off-Road Experiences, Race Sims, and Clay Pigeon Shooting.
The Content Focus: Speakers connect the legacy of the circuit to themes of discipline, standards, and performance consistency.
Red Bull Technology Campus: Engineering a Winning Mentality
At the Red Bull Technology Campus, innovation meets relentless competitive spirit. This Elite Motorsport Venue is perfectly suited for Small to Medium Meetings and intimate conferences that aim to inspire ambition. Enhance your event with experiences unique to the venue, including Factory Tours and high-speed Race Sims.
Ideal Event Size: Small to Medium Meetings.The Motorsport To Business® Edge: Host your event at the heart of an F1 powerhouse, offering delegates an unparalleled look at a team defined by innovation and ambition.
Venue Activities: Exclusive enhancements include Factory Tours and Race Sims.
The Content Focus: Speakers from the F1 paddock focus on data-driven decision making, continuous improvement, and building a winning mentality.
Mercedes-Benz World: The Pursuit of Excellence
Mercedes-Benz World provides a modern, high-tech environment that is ideal for Small to Large Meetings and Conferences & Events. This location naturally reinforces themes of adaptability, resilience, and intelligent risk. Engage your delegates with a range of experiences, including On-track & Off-Road Experiences, Race Sims, and Scalextric.
Ideal Event Size: Small to Large Meetings and Small to Large Conferences & Events.
The Motorsport To Business® Edge: This modern, high-tech venue is perfect for large-scale conferences and product launches, reinforcing themes of adaptability and continuous improvement.
Venue Activities: High-octane experiences include On-track & Off-Road Experiences, Race Sims, and Scalextric.
The Content Focus: Speakers address the need for composure, situational awareness, and leading under pressure in rapidly shifting environments.
Silverstone Museum: Resilience and the History of Success
The Silverstone Museum tells a powerful story of endurance and reinvention across decades of racing, providing a highly distinctive setting for Small to Large Meetings and Medium to Large Conferences & Events. Delegates can fully engage with the history through Museum Tours, or participate in hands-on fun with Race Sims and Scalextric.
Ideal Event Size: Small to Large Meetings and Medium to Large Conferences & Events.
The Motorsport To Business® Edge: Rich with racing history, Silverstone provides a distinguished setting for events, allowing delegates to connect with decades of competition.
Venue Activities: Delegates can engage in Museum Tours, Race Sims, and Scalextric.
The Content Focus: Speakers use the narrative of endurance and reinvention to explore resilience, recovery, and sustainable performance in business.
Select one of our prestigious Elite Motorsport Venues:
These locations are ideal for everything from Small to Large Meetings to Medium to Large Conferences & Events.
Goodwood Estate & Circuit
Red Bull Technology Campus
Mercedes-Benz
World
Silverstone
Museum
Pick a Topic
Our Motorsport Speakers deliver insights on a range of business-critical, entertaining, or informative topics. We translate authentic motorsport expertise into high-impact content for your corporate gathering on subjects such as:
Pick an Activity
Drive collaboration and performance with engaging Team Building Experiences at your event:
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You can also incorporate on-site activities specific to your chosen venue, such as Factory Tours or On-Track Experiences.
Pick a Speaker
Choose from our network of professional speakers with backgrounds in Elite Motorsport , including former F1 drivers, strategists, and performance experts. They unlock performance within your event, whether you need a Motivational, Keynote, or After-Dinner speaker.
Choose your Speaker
Crafting Your Corporate Event
Every conference or corporate event has specific strategic objectives, whether you aim for aligning senior leaders, strengthening cross-functional collaboration, or energising teams during a period of change. That is why Motorsport To Business® works with you to design the complete experience around your specific corporate goals.
For high-budget organisations, the priority might be an exclusive executive meeting focused on strategy execution and alignment, utilising our Elite Motorsport Venues. Others may require a large-scale corporate conference to refine how their executives perform under pressure, leveraging our network of Motorsport Speakers. Crucially, many clients look for experiences that double as client engagement opportunities, showcasing innovation and delivering high-value inspiration.
Because our Motorsport To Business® packages are completely flexible, we can scale them from intimate executive meetings to Medium to Large Conferences & Events with hundreds of participants, always maintaining focus on maximising impact and relevance.
Let’s design a conference experience tailored to your goals.
Conferences That Drive Business
Our network of professional motorsport speakers, including experts who have worked with seventeen current and former Formula One teams, know exactly how to turn high stakes, on track experiences into practical wisdom for the corporate world. They bring stories, insights and real world lessons that resonate with every audience, offering valuable takeaways on leadership, teamwork, communication, performance, wellbeing and sustainability. Everything they share is designed to be both engaging and genuinely useful, so your guests leave feeling inspired and ready to put new ideas into practice.
When you combine these top tier speakers with our elite venues and immersive activities such as the Pit Stop Challenge, your conference or event becomes something far more memorable than a standard corporate gathering. It gains a spark, a sense of excitement and a fresh perspective that people talk about long after it is over. Our approach injects energy, clarity and confidence, giving your people the tools they need to perform at their best when it really counts.
Let’s design a conference experience tailored to your goals.
Conferences & Events Inspired by Motorsport
Motorsport shows us what it really means to perform when every single second counts. The sheer intensity of race day, where every detail is scrutinised and every action has consequences, offers the perfect backdrop for understanding how leadership, teamwork and meticulous preparation come together to produce outstanding results. At Ignition, we take those genuine, hard earned lessons from the world of elite motorsport and transform them into conferences and events that energise teams, inspire new thinking and help businesses move confidently forward.
To anchor these experiences, Ignition has partnered with unique training venues here in the UK. Each venue amplifies distinct themes: precision, innovation, resilience and legacy - so the environment itself becomes part of the learning. Motorsport To Business® offers bespoke event packages that provide The Complete Pitstop for Business. Each package combines an Elite Motorsport Venue , powerful Motorsport Speakers , and memorable Team Building Experiences into one seamless corporate event.
Motorsport showcases what it truly means to perform when every second counts. We take authentic motorsport expertise and translate it into high-impact content for your corporate gathering. Our professional speakers, drawn from Formula 1, Le Mans, and Indy Car, share lessons on business-critical topics such as Leadership, Teamwork, Communication, and Performance
At Goodwood, the legacy of motorsport heritage shapes conversations about precision and cultural leadership. Red Bull Racing offers an inside look at a team defined by innovation and ambition, creating space to explore how winning mindsets are engineered. Mercedes-Benz World provides a high-tech arena where adaptability and continuous improvement take centre stage. The Silverstone Museum, rich with history, allows participants to connect with lessons of resilience and endurance drawn from decades of competition.
To enhance engagement, every event can incorporate our immersive Team Building Experiences, including the Pit Stop Challenge, Car Design & Build Challenge, and Race Sims & BATAK.
Together, these packages form the foundation of our executive development programs, combining venue, theme, and facilitation into a seamless whole.
Ready to Drive Your Business Forward?
Contact Us
Your next conference or offsite event deserves more than a room and a slide deck. With Motorsport To Business® Conferences & Events, you can host an unforgettable experience that blends genuine Motorsport To Business® (M2B) expertise with a complete corporate event package.
If you are planning an executive meeting, seeking a high-impact corporate conference, or ready to invest in a client engagement opportunity that delivers exceptional ROI, we are ready to design the perfect event with you.
Speak to our team, led by Nick Butcher , to explore the Goodwood Motor Circuit, Red Bull Technology Campus, Mercedes-Benz World, and Silverstone Museum packages. Let us define the outcomes that will move your blue-chip organisation forward with confidence.
Contact Ignition today to create your bespoke leadership programme.
Build your Event Full Form
Fill the form with your choices and we will get back to you with a proposal.