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The 2021 season saw Ignition Human Performance represented in one of the best motorsport Championships in Europe, DTM, as we teamed up with ex W-Series driver and 2020 Porsche GB Pro-Am Champion Esmee Hawkey. Driving her T3 Motorsport Lamborghini she took on her greatest challenge yet against the likes of Mercedes AMG, F1 driver Alex Albon in his Red Bull backed Ferrari, not to mention BMW and Audi.
Based on her performances, Esmee would go onto be voted as one of the top 10 drivers of the season.
Esmee would also join Team Ignition for the Damon Hill Karting Challenge to raise money for halow project. (Photo credit: DTM and T3 Motorsport)
Ignition Human Performance hosted not one but two Formula One World Champions, Sir Jackie Stewart OBE and Damon Hill OBE and their respective charities “Race Against Dementia” and “the halow project”, as they sat down with Ignition co-founder Nick Butcher to discuss “The Mindset of Champions”.
Hosting nearly 150 special guests tuning in from around the globe, which included the Motorsport World from Williams, McLaren, The F1 Paddock Club and also companies such as Deloitte and Workday. Via their private log in, attendees could watch the event being streamed live and also enjoy a selection of videos to compliment the evening’s conversation - such as footage of Sir Jackie and Damon going up the Goodwood Hill in their respective championship winning cars and more information about their charities.
Objective: Following on from our Leadership session with the Race Against Dementia Fellows in September 2020, this was the first workshop to involve the charity’s new Australian Fellows, and was a useful opportunity to think about teamwork to include them and to articulate team values (innovation, speed, respect, passion and collaboration). Again, the presence of an F1 guest, this time Peter Hodgkinson, who is the Head of Employee Engagement at the Mercedes AMG Formula One Team was highly valued, as were the real-life examples of teamwork methods and processes from F1.
Ignition Human Performance continued their winning partnership with Louis Foster as he moved into British F3. Staying with Double R Racing, he would win at Donington Park twice and Snetterton on his way to 3rd in the Drivers Championship. That wasn’t all though, as Louis also took part in EuroFormula Open taking part in the last two rounds Spa and Barcelona, winning at the famous Belgian track on his debut.
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Objective: Race Against Dementia was set up by 3-time Formula One World Champion Sir Jackie Stewart OBE, looking to inject an “F1 Attitude” into Dementia Research following the diagnosis of his wife Lady Helen with the disease. By bringing in Ignition, this workshop with the Research Fellows the charity is funding from around the world, made the connections between leadership in Formula 1 and leadership in other contexts. The team looked at leadership behaviours to adopt in different circumstances – something that the Fellows were then able to use with their research colleagues. Duncan Bradley from McLaren Applied joined to discuss teamwork and winning mentality at McLaren, which was highly insightful.
2019 saw Ignition Human Performance partner with BRDC Rising Star Louis Foster as he took on British F4 with the Double R Racing team, who were set up by 2007 World Champion Kimi Raikkonen. Louis would win at Brands Hatch, Knockhill and Silverstone taking the championship down to the wire in the final round, eventually finishing 3rd.
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Ignition paid a visit to Double R HQ in Woking, on a wet Friday morning in October 2019 and got the team together in a room away from the workshop, to run a session on Determining the Stages and Characteristics of a High-Performance Team.
Further to this, Ignition would then get Double R to develop their own set of Team Values to work with in the 2020.
The #WeRDoubleR Team Values now sit proudly in Double R Racing HQ in Woking for everyone to see as they work on the cars. They are not just for show, these Team Values lay down the future of how the team work together. By having each team member being part of the process of creating these values, it is truly their piece of work which they have agreed to have full buy in and work towards when at the track or back at HQ.
